The World
Design as a
slow conversation.
Riddhima Jindal is a couture practice founded in 2025 as the artistic evolution of a decade spent inside Indian fashion — from Nida Mahmood and Payal Singhal to Lakmé Fashion Week and the independent label Mapago.
A fashion designer & creative consultant with a decade in the industry.
Trained at NIFT New Delhi (AIR 29) with a specialisation in leather design, Riddhima has moved fluently between womenswear, couture, prêt, and concept-led fashion projects — designing and merchandising for Nida Mahmood, leading collections as senior designer for Payal Singhal, styling and backstaging for Lakmé Fashion Week, and consulting on costume for Anurag Basu's forthcoming film.
In 2020 she founded Mapago — a lifestyle-led ready-to-wear label. In 2025, she opens the doors of a second, more personal practice: an eponymous couture atelier where clothing is treated as sculpture.
- Womenswear
- Couture & Occasion
- Print & Surface
- Embroidery Sampling
- Costume Design
- Creative Consulting
Design Philosophy
Research-led, detail-driven, purpose-built. Strong fashion lies in clarity of concept, precision in execution, and relevance in the real world — not just aesthetics.
The Method
How a piece comes into being.
01
Research & Direction
Cultural references, forecasting, market study, and brand alignment.
02
Concept & Mood
Visual narratives defining colour, texture, silhouette, and emotion.
03
Design Development
Sketching, silhouette exploration, print ideas, embroidery concepts.
04
Sampling & Refinement
Fabric trials, surface development, embroidery samples, fit corrections.
05
Execution
Production-ready pieces built to intention, timeline, and hand.